How do some internet marketing companies offer such low prices for their services?
Let us examine what are the causes of the low prices.
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Low prices coming from the use of generic templates. Some companies simply copy a template from the internet and use it as their own design without much customization at all. They might charge only 3000RMB for a website but one day you will find out that your website looks exactly the same as the next one.
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Low prices coming from the lack of market research. A professional web design must be based on professional market research. Only by understanding your customers and your competitors through market research that the designing team can come up with a website which caters to the needs of your customers and distinguishes yourself from the competition. |
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Low prices coming from the use of free domain namespace. Be very careful when they give you the domain name for free. Are you sure the domain name is stable and fast to access? What if they are going to charge you an abnormally high“service”fee next year? By the time you find out that free lunch is not for free it is already too late.
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Low prices which come at the cost of poor quality of the designing team. The price of hiring an experienced web designer is a lot different from the price of hiring someone who only knows how to use a web design software. |
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Low prices coming from lack of industry-specific design. Different industries have different kinds of customers and needs. For example a website designed for a company that sells industrial machines may require additional functionalities for its repairing services. Usually, companies offering low prices do not have the experience nor the time and effort to cater to different needs of different industries.
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Low prices coming from the lack of search engine optimization. Without incorporating search engine optimization into the web page design, your website will hardly be reached by potential customers using search engines. This will severely limit the exposure of your website on the internet. |
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Low prices coming from lack of compatibility with popular browsers. If your customers use sometime other than IE to open the website, who knows what are they going to get?
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Low prices coming at the cost of poor programming quality. Good programming quality not only makes your website operates smoothly, accurately and consistently. It also ensures data security which is very important nowadays. |
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Low prices coming from lack of good after-sales services if any. Good after-sales services mean more than just technical maintenance services. They should also include services such as tracking services, marketing advising services and technical guidance to help your company to run a better website providing better services to more customers.
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Low prices coming from the lack of attention to details. Quite so often, it is the details that make or break a website design. |
Simply put, you get what you paid for. Lower prices come at a cost of poor quality and services which translates into loss of business and image.It is much more beneficial for your company in the long run to pay a little more for a web design that really brings customer satisfaction.
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