Increasing website content role is first represented on the user's satisfaction of desire to acquire information, which is also the basic objective for any website to release information. From immediate visitor's point of view, information online could not completely meet all user’s requirements, so that each added page content means a further effort to achieve that. And the value presented by content on website promoting can be reflected in the following 3 aspects:

First of all, page content increase wins more opportunities to promote by search engine: As each page is added, a smarter chance of being recorded is added, providing a potential possibility for users to notice the information herein.

Secondly, valuable content can be also released in other website or online community to reach the aim of immediate publicity. also, network, etc, to direct community publicity website purpose;

Thirdly, high quality content is possible to be transferred by other website or newspapers, by which website obtains a further promotion. After all, one basic task of network marketing is to use internet to transmit marketing information to target user, while, website content strategy is one of the basic approaches, thereby, value presented by this way has surpassed website promotion and can apply other aspects.