1、View from the customer’s point

What keywords do potential customers use when searching for your products? This can get feedback from many resources, including get the idea from your customers, suppliers, brand managers and sales staff.

2、expand Key words into a series of phrases

After choosing a series of good phrases, check the use frequency of your keywords in other web pages, and in the past 24 hours, how many people use these keywords when searching on each major search engine, the best keywords are those was not be bused and very popular word. Another skill is to use the rare combination. Note that only use the keywords which can describe your product.

3、Multiple permutations and combinations

Change the word order of the phrase to create different word combination. Use uncommon combination. Combined into a question,Change the word order to create different phrases. Use common phrases. Combined into a questions. Contains synonyms, word for replacement, metaphor and common misspell words. Contains the brand name and product name of the selling product. Use other qualifiers to create more two words, three words, four words phrases.
For example, if your keyword is broadband, you can find the phrase like digital broadband, digital wireless broadband, wireless digital broadband, broadband speed up, broadband news, digital wireless broadband news, digital wireless telecommunications, and so on. If the keyword is software solutions, you can try to use flow analysis software solutions, flow analysis report, flow reporting tools, B2B software solutions, e-commerce software solutions, and so on. Note that the key phrase do not to make sense, although they must have the relevant meaning when you combine.

4、Using professional vocabulary concept to limit the visitors

Clear the concept of your keywords phrases, such as electronic commerce software. To make enough clear professional phrases, such as electronic business software solutions, e-commerce security solutions, B2B e-commerce software, etc.

If you are a well-known brand, use your company name as the keywords. As Eall website design studio should have the flowing keywords: Eall studio, Eall website, Eall website design and so on. But if your name is Jack Jones Real Estate, no one will input that name in the search box unless somebody else knows you. So, if you are not the brand, keywords contains company name is not worth to try.

6、Use geographical location

If your location is very important, then put it in your keywords. For example, shenzhen Eall website design, here, shenzhen website design is a very useful keywords.

7、Review the keywords used by competitors

Search competitors keywords can make you remember some keywords you may have missed. But don't copy, because you don’t know how dose these keyword been used - you have to think the keywords by yourself. Looking for other people's keywords just help you to complement your chosen keywords.

8、Don’t use the word or phrase of too broad sense

Use modifier to make meaning of common words and phrases become more accurately. Such as service site providing insurance can use health insurance quotes, automatic insurance quotes, life insurance quotes and so on keywords. In order to limit visitor at first, keywords and phrases must express your niche. If you are engaged in the entertainment industry, then use entertainment news, movies tracking, star story, entertainment center and so on. Clear Niche can attract the visitors that you need. No matter what you sell, it is quite important. A group of small target sale is more than a large group of the visitors thought what you sell to more likely translate into real customers.

9、don’t use a single words

Multi-word phrase is more useful than a single word. The search engine is difficult to search related results according to a single word. Because it will generate too much results under this search terms, and searchers won’t to browse hundreds of pages. A user who searches auction site e-commerce software solutions will not only search software.

10、Use your own name and not other’s brand name

Avoid using the trademark of the competitors in your keywords, otherwise may be sued. Some companies will give license. A manufacturer may give the name licensed to a marketing website. But, the use of the other company's trademark or a product name to profit is not allowed.